"Because it was my first store, I knew I had to do something that was very me. So I went back to my runway shows and thought, what could be more me than a black box? But instead of doing something very one dimension, I decided to play around with a lot optical illusions that will change the space according to reflections. Contrasting themes such as shiny and matte, black and white, hard and soft are also important part of my style. I wanted to take these ideas and create something that would make sense in a retail environment."
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